- Stella Artois presents a DVD with every pack-
20th July 2011: Presenting a ‘premiere’ new promotion, Stella Artois brings the finest movies to home screens this summer - offering discerning film fans aged 18 and over, the chance to lay their hands on one of 40 DVDs, simply by purchasing a special promotional pack of Stella Artois 5% or Stella Artois 4%.
Would Monsieur perhaps like an action-packed drama? May we suggest The Bourne Ultimatum? In the mood for a 60s classic, you say? Perhaps Quadrophenia fits the bill. Or, perhaps it’s time for a little bit of French “je ne sais quoi”, with Baise Moi?
From sophisticated to scary and witty to wondrous, Stella Artois’s ‘A DVD with every pack’ has films for everyone. Grab a case of Stella Artois 4% or Stella Artois 5% from your nearest supermarket or off licence and, by entering the unique code on the Stella Artois website, movie aficionados will be able to choose from 40 incredible titles. Ranging from all-time classics to some of the latest new releases, they all have just one thing in common: exceptional entertainment.
The promotion continues Stella Artois’ long association with the glamorous world of cinema, including an on-going sponsorship of the Cannes film festival - the most sophisticated event in the movie calendar. Following a competitive public casting call one lucky Stella Artois fan won the chance to take the starring role in a film, playing the role of Jacques d’Azur, as well as heading down the red carpet at their very own Cannes film premiere. Then, topping off a busy year to date, Stella Artois released the critically acclaimed TV advert, “Apart-o-Matic” created by legendary Hollywood director Wes Anderson as part of the global ‘She is a thing of beauty’ campaign.
James Watson, European Marketing Director at Stella Artois, said: “Stella Artois has a history steeped in film and we know that the people who love our brand also love great movies. We wanted to find a way to reward people this summer by bringing the best of cinema into their homes, and our “DVD with every pack” promotion is our way of doing exactly that.”
With the promotion running throughout the summer (4thJuly to 31st August), it’s time to pour yourself a nice cold chalice of Stella Artois, sit back and enjoy some of the finest films of our time.