Stella Artois premiered its much-anticipated King of Cannes biopic in the UK last Sunday. The film was shown with Stella Artois’ partner Film4 during a unique 12 minute slot that had been created especially for the occasion.

The film was premiered at the Cannes Film Festival last Friday (20th May), before being viewed by millions across the UK on Sunday night.

Continuing Stella Artois’ commitment to pioneering work with film, the leading man was recruited through a global online casting call, open to aspiring actors of all talents. The lucky winner, Gustavo Alvarez of Buenos Aires, Argentina, plays the famous French film producer / director / actor / tennis player / chess master / backgammon champion / waterskiing pioneer and full time bon-vivant, Jacques d’Azur, having been selected from thousands of online casting videos.

You can check out the short film here -

Fancy winning some Stella Artois product?

Here's what you can win:

• 2 330ml bottles of Stella
• A Stella branded chalice (glass)
• A favourite dvd of Jacques D'Azur

Simply answer this question.

How long was the special time slot that had been created for the film on Film4?

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