Ahhh, so this is news. So you know what Marvel Entertainment is, well, DC entertainment is essentially the same thing. Duh.

Let's take a look at how this happened- Courtesy of SuperheroHype.com

Warner Bros. Entertainment Inc. (WBEI) has created DC Entertainment Inc., a new company founded to fully realize the power and value of the DC Comics brand and characters across all media and platforms, to be run by Diane Nelson, it was announced today by Barry Meyer, Chairman & CEO, and Alan Horn, President & COO, Warner Bros. DC Entertainment, a separate division of WBEI, will be charged with strategically integrating the DC Comics business, brand and characters deeply into Warner Bros. Entertainment and all its content and distribution businesses. DC Entertainment, which will work with each of the Warner Bros. divisions, will also tap into the tremendous expertise the Studio has in building and sustaining franchises and prioritize DC properties as key titles and growth drivers across all of the Studio, including feature films, television, interactive entertainment, direct-to-consumer platforms and consumer products. The DC Comics publishing business will remain the cornerstone of DC Entertainment, releasing approximately 90 comic books through its various imprints and 30 graphic novels a month and continuing to build on its creative leadership in the comic book industry. Current DC properties in development and/or production at Warner Bros. Entertainment include: -- "Human Target" is being produced by Warner Bros. Television for a mid-season debut on Fox. -- "Midnight Mass" is in series development at Warner Bros. Television for consideration for the 2010-11 season. -- "Jonah Hex," Warner Bros. Pictures' supernatural Western starring Josh Brolin, Megan Fox and John Malkovich, recently wrapped production in Louisiana. -- "The Losers," Dark Castle/Warner Bros. Pictures' action-adventure drama starring Jeffrey Dean Morgan, Zoe Saldana and Chris Evans, began principal photography mid-July in Puerto Rico. -- "The Green Lantern," Warner Bros. Pictures' next big superhero tentpole release, recently cast Ryan Reynolds as the titular character. The film has a projected second quarter 2011 release date. -- "Lobo," based on the DC Comics anti-hero, has Guy Ritchie attached as a director; Joel Silver, Akiva Goldsman and Andrew Rona are producing for Silver Pictures and Warner Bros. Pictures. -- Warner Premiere's direct-to-platform DVD animated release of "Green Lantern: First Flight" debuted July 28. -- Warner Bros. Animation currently produces "Batman: The Brave and the Bold," which airs on Cartoon Network. -- Warner Bros. Interactive Entertainment released "Batman: Arkham Asylum" on August 25, a dark, action packed videogame adventure for Xbox 360 videogame and entertainment system, PlayStation3 computer entertainment system and Games for Windows. Continue...